When you first get a new subscriber, they’re (hopefully) eager to open your emails. But over time, interest fades, and you start to notice they haven’t engaged with your content in several weeks – or even months. That’s when you know it’s time to target those inactive Mautic contacts with a re-engagement campaign.
A couple things to keep in mind:
- The way I set up the campaign in this video is not the only way (or even the best way) – it’s just guide, a place to start. You might want to include additional emails, tags, and generally take advantage of Mautic’s campaign functionality.
- I recorded this video using Mautic version 2.10.1, self-hosted. If something looks different or doesn’t match up when you’re working on your own campaign, it might be because you’re using a different version of Mautic.
Note: I highly recommend you test this out with a test segment and smaller time intervals before you go live. Here are some tips for testing your campaigns in Mautic.
How to Create a Re-engagement Campaign to Target Inactive Mautic Contacts
I’ll be updating this post with step-by-step instructions soon.
- 3 Steps to Successful Subscriber Reengagement
This post will help you think through your re-engagement campaigns: who to target, how often, with what content, etc.
- 10 Examples of Email Re-engagement Campaigns You’ll Want to Steal.
Need some inspiration? Start here!