How to Capture UTM Parameters with Mautic Forms [Video]

Did you know that Mautic has a built-in option to capture UTM paramaters upon form submission? It’s a form action called “Record UTM Tags”. If a visitor submits your form with this action enabled, Mautic will automatically capture five common UTM parameters:

  • utm_source
  • utm_medium
  • utm_campaign
  • utm_term
  • utm_content
Record UTM tags with Mautic

If someone submits a form after visiting with UTM parameters appended to the URL, you’ll be able to view the “UTM tags recorded” event on the individual’s record, like this:

Mautic UTM parameters recorded

And as noted in the Mautic docs, you can then use these tags as a filter in segments, and in custom reports.