About Innotiom

Chris Calabro, founder of Innotiom
Sitting under an apple tree (2012)

The Story

Hi, I'm Chris Calabro, founder of Innotiom. I'm a former “jack of all trades” web-design-marketing-support guy from the suburbs of Boston, MA. When I started using Mautic (back in September 2016), I struggled with getting my emails to look the way I wanted.

First, the selection of default themes didn’t fit my needs. So I tried copying and pasting external email code into Mautic. But that got messy when I wanted to make changes. Plus I couldn't use the full capabilities of Mautic’s editor to design my email. And I certainly didn’t want to have to start from scratch every time I needed to send another email.

My whole email creation process felt clumsy. Even if I got close to the design I wanted, it was taking too much time.

So I decided create my own Mautic email templates. From scratch, specifically for Mautic.

It didn't happen overnight – I spent a lot of time learning and trying to get things just right through trial and error. If you've ever tried email  development, you know it can be tricky. But it was worth it!

Now I can quickly and easily create, edit, and send beautiful emails right from within Mautic. No copy and pasting, no wrangling code.

I noticed others having the same email email troubles I did. That's why I started Innotiom in October 2016. Since then, I've worked with several businesses and created dozens of custom email themes for Mautic.

Why I Love Mautic

If you're reading these words, you're probably already using Mautic. (Or you're thinking about it.) And that's really what's so exciting: the growing community! I love Mautic because of what it's already done – open up marketing automation for everyone – and what it has the potential to do. The potential to be the next big thing in marketing automation, available to anyone who's willing to learn.

Mautic is set up in a way that's similar to WordPress, actually. On the one hand you have the open source, community-driven, incredibly extensible offering from WordPress.org. And on the other, WordPress.com and other products and services offered by parent company Automattic.

Mautic is available in similar ways: you can pay for the fully hosted and supported Mautic Cloud. Or you can dive in and self-host by downloading the software at Mautic.org. It's all open source.

Find Me (Chris Calabro) in the Community

I enjoy connecting with others in the Mautic community. You'll find me in the following places: