About Innotiom

We make it easy to create great looking emails in Mautic.

Chris Calabro, founder of Innotiom
Sitting under an apple tree (2012)

Our Story

Hi, I'm Chris Calabro, founder of Innotiom. I'm a former “jack of all trades” web-design-marketing-support guy from the Boston area. When I started using Mautic, I struggled with getting my emails to look the way I wanted.

First, the selection of default themes didn’t fit my needs. So I tried copying and pasting external email code into Mautic. But that got messy when I wanted to make changes. Plus I couldn't use the full capabilities of Mautic’s editors to design my email. And I certainly didn’t want to have to start from scratch every time I needed to send another email.

My whole email creation process felt clumsy. Even if I got close to the design I wanted, it was taking too much time.

So I decided create my own Mautic email templates. From scratch, specifically for Mautic.

It didn't happen overnight – I spent a lot of time learning and trying to get things just right through trial and error. But it was worth it!

Now I can quickly and easily create, edit, and send beautiful emails right from within Mautic. No copy and pasting, no wrangling code, and most importantly: no headaches.

I noticed others having the same email email troubles I did. That's why I started Innotiom.

Why We Love Mautic

If you're reading these words, you're probably already using Mautic. (Or you're thinking about it.) And that's really what's so exciting: the growing community! We love Mautic because of what it's already done – open up marketing automation for everyone – and what it has the potential to do. The potential to be the next big thing in marketing automation, available to anyone who's willing to learn.

Mautic is set up in a way that's similar to WordPress, actually – and WordPress powers 25 percent of the web. On the one hand you have the open source, community-driven, incredibly extensible offering from WordPress.org. And on the other, WordPress.com and the other products (such as WooCommerce) offered by parent company Automattic.

With Mautic, you can pay for the fully hosted and supported Mautic Cloud. Or you can dive in and do it yourself with Mautic.org. It's all open source. The energy of the community is what will push Mautic forward.

With Innotiom, we want to empower you by making it easy to create great looking emails Mautic. We're excited to be part of the community, and can't wait to see how Mautic continues to grow!